YIPPIE
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YOUR GUILT FREE FIZZ!
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YIPPIE 〰️ YOUR GUILT FREE FIZZ! 〰️
Imagine a soda that is sugar free, healthy, and guilt free!
About Yippie
This project was for a soda brand that is a healthier alternative to most name brand sodas today. It is a soda that is zero sugar with sweeteners from monk fruit and keto friendly.
For this brand, I decided this soda should have fun and uplifting design, but also simplistic to go with their all natural ingredients.
Progress/ Sketches
Mockups
At first I chose a mockup with the cans individually. However, it did not do much justice so this mockup made the design look even better. Below are some advertisment and collateral designs
Flat Designs
For flat designs, I made the decision to utilize organic shapes and doodles to create a fun look. The organic shapes are done in a way to emphasize the essence and look of the fruit without being obvious of which fruit it is. Using color also helps identify which flavor the drink is.
